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Social Media Marketing 101 | What is social media marketing

Social Media Marketing 101 | What is Social Media Marketing (SMM)?

Social Media Marketing or SMM, in short, is simply a marketing strategy that involves the use of social media applications or services to publicize or market products or services for the aim of generating traffic and popularity for a specific brand, individual, or business.

Social Media Marketing (SMM) is a very powerful tool or strategy to generating traffic and awareness for a business or brand. It involves the use of content based on contexts to gain traffic for a particular service. The popularity, traffic, and massive awareness gained by most big and successful brands or businesses or services out there are as a result of Social Media Marketing (SMM).

As we all know, the social media comes in different platforms, some are text-based (blog), some are picture-based (Instagram, Snapchat), some are video-based (Youtube, Netflix) while some are combinations of one, two or almost all!

Obviously, we can see that the various social media platforms require their own unique strategies. The heartbeat of a successful social media marketing is the content! A powerful and driving content can go a long way in promoting a service, brand, or business. The content must relevant and engaging.

Of course, nobody would want to read irrelevant content not to talk of sharing it for others to make use of it. The power in content based on its context really goes a long way.

Social Media Marketing (SMM) for a Purpose

As a business, brand or client, before you could decide on marketing your products or service on social media, definitely you are setting out this strategy in order to gain more traffic, in order for you to reach your target audience so that you can have more engagements.

Here are some options you may need to think about in order  to justify your thoughts:

  1. What’s your expected turnover after implementing Social Media Marketing
  2. How many viewers are you targeting
  3. What’s the level of engagement you’re expecting?


There are so many benefits you can obtain with the power of social media marketing:

  1. Increased Popularity
  2. Increased Traffic
  3. Swift engagement with target customers
  4. Good conversions


  1. Facebook for Advertising
  2. Instagram
  3. Twitter
  4. Youtube
  5. Whatsapp
  6. Pinterest



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