Frustration is one disease every dream chasers always pray to avoid. Hey Dropshippers, today we’re going to be analyzing why most dropshippers fail when starting out their dropshipping business.
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The journey of a successful dropshipper from beginner to an expert is not an easy one, there’s no doubt, there are lots of stumbling blocks on the way which requires one to be patient, strong, persistent and proactive.
In same vein, notwithstanding the fact that great things requires great efforts, there are also some underlying factors which makes most dropshippers out there fail and get frustrated. These factors are what we are going to pinpoint in this post.
Before we list out the core technical reasons why most dropshipper fails, let’s talk about some bad attributes of dropshippers/entrepreneurs in which they are founded to be prominent thereby resulting as one of the factors which causes failures of young entrepreneurs in general.
1. NOT TAKING RISKS
Some beginners dropshippers thinks that all the approaches to run a successful and well converting store comes out overnight? Inexperienced dropshippers are victims of this acts especially. They’ve forgotten that taking risks in business is part of the success techniques and strategies (calculated risks actually) of life.
2. IMPROPER TESTING/RESEARCHING
For any successful project, proper testing and research is needed and must be carried out. The aggravating failures of most starters of dropshipping is not having the proper technical know-how of dropshipping business itself works. Improper research of what you want to startup, how it works, feasibility, viability studies, testing and other necessities are nowhere to be found.
3. IMPATIENCE AND SWIFT MONEY EXPECTANT
This factor is very dominant of young entrepreneurs, we are always on the rush to start making that money, we’ve forgotten that time and patience are factors needed to be considered for success to come to stay. We are most time impatient like ravishing wolves as we expect the cash to start booming in no time that we started.
All right, Now let’s go into the core journey of a dropshipper’s failure
WHY MOST DROPSHIPPERS FAIL
1). SELECTION OF WRONG NICHE
This can be regarded as a general plague befalling unsuccessful dropshippers. Selection of wrong niches, the niche of any eCommerce business is just like the foundation or the pillar which upholds and defines the outcome of a dropshipping or eCommerce businesses.
What is a/are niche/niches? (check here for best dropshipping niches):
Niches refer to the target category of things one would like to focus on, for example, we have niches like:
- Personal care Niche Product.
- Baby care niche.
- Kids clothes.
- Garden and Lawn Care.
- Home security niche product.
- Pet niche products.
- Antistress toys.
- Home Gaming products.
When you based your store on a particular niche, your store is unique and known specifically for it’s unique products or services which it offers. Why most dropshippers fail is because they don’t uniquely base on a specific niche of product or service and this is very very wrong for a beginner dropshipper to start with.
You can check this post for some hot niches you can try out: TOP NICHES FOR DROPSHIPPERS
2). LACK OF PATIENCE AND CONSISTENCY
Just as we’ve mentioned earlier on concerning the factors which affects most young entrepreneurs generally, lack of patience and consistency, these has been the key obstacles which affects the success of most business.
You need to be patient enough in your time and strategies, you need to consistent in the right approaches and strategies you implement.
3). NO INVESTMENT, NO RISK-TAKING APPROACHES
Every successful businesses today has paid some prices, and this insinuates that their successes didn’t come overnight, there are certain sacrifices which are being made, and those sacrifices are nothing but the investments and some calculated Risks which were being taken.
So in this wise, many dropshippers fail because they failed to make certain necessary investments, risks etc, some of these risks and investments involves facebook ads, google ads etc.
4). WRONG APPROACHES / PLATFORMS TO ADVERTISEMENT
Another factors why most dropshippers fail is the use of the wrong approaches towards advert placement as well as the use of the wrong platforms to market your products or goods on your store.
Another factor why most dropshippers fail is as a result of the monopoly present in the use of platforms to advertise their store and their products. Instead of technically strategizing their budgets by using different platforms to advertise their products so that via this process they can study the ones which yields the best result, but these approaches are nowhere to be found.
5). WHEN YOUR PRODUCTS ARE TOO COSTLY
Another cogent factor why most dropshippers fail is the too much increase in the prices of their products. Imagine a customer come to your store to search for a product which he/she has seen somewhere with a particular price value and on getting to your store, it was X3 of the price the customers saw.
You need to be fair in prices, maintainng quality and fairness in prices of goods that are found in your store.
This is verily a marketing strategy especially for dropshippers who are just starting out.
6). DISGUSTING CUSTOMER RELATIONSHIP OR SUPPORT
No customer would want to suffer while spending their money, so here’s another factor why most dropshippers fail again. Inadequate or low quality customer support.
Imagine a customer buys a product and wish to contact you about it’s arrival and other vital information he/she wishes to know and your replies are seeming unreliable, disgusting and irrelevant.
This alone will dent the quality of your service and your business entirely.
7). WHEN YOUR PRODUCTS TAKE TIME TO DELIVER
Why most dropshippers fail is that they fail to take cognizance of the fact that, they are not only the dropshipper out there, that there are others too who are hustling and running the businesses just as they are.
Hence, they fail to realize that, they are in a competition. Many dropshippers fail because of the disheartening delays in the delivery and fulfillment of goods and products to their customers.
You should always understand that customers’ satisfaction, reviews and feedback are of great importance in business, therefore, you need to render quality services as these things are the ones which would determine the results of the above stated factors.
8). Inconsistency in Managing Business
Most dropshippers fail because forgot that Time is not built in a day. They are only interested in starting a business and not in keeping it alive. In short, they are inconsistent. Same happens with dropshipping. In fact, business magazine Forbes says that every 8/10 businesses fail in less than a year. And, one major reason for the failure is inconsistency or a lack of planning.
9). DISTORT AND UNPLEASANT STORE DESIGN
It’s often said that the way you dress, would determine the way you would be addressed, also in terms of business and rendering of services, this principle is also efficient.
Imagine when your store is the first issue a customer is battling with? Before they even start navigating through what you have to offer them.
Your first impression matters a lot, so unpleasant web or store design is another factor why most dropshippers fail today.
Make sure you have a good UI and UX designs (User Interface and User Experience). Make your site simple and direct, easy for customers to navigate and transact their businesses.
Alright! That’s all for now 😃
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